Martin Boeni: Building a Motivated, Autonomous, and United Team for Long-Term Growth
The Most Influential General Managers in Switzerland, 2025
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With his commitment to cultivating an innovative, motivated, and united team, Martin Boeni exemplifies the qualities of a successful CEO in today’s dynamic business environment while driving the long-term success and growth of his organization. As the Founder and CEO of B-Next Group SA, he leads with a strong and clear vision that provides direction and purpose for his organization. This visionary mindset is key to guiding the company towards its goals while adapting to challenges and emerging opportunities.
Martin’s participative and valuing leadership style is characterized by a collaborative approach. He actively involves his teams in the decision-making process, fostering innovation, trust, and a shared sense of responsibility. By granting a high level of autonomy to his collaborators, he encourages them to take initiative and grow both personally and professionally.
One of Martin’s core strengths is his ability to persuade and unite his team around a common objective. His excellent interpersonal skills help build strong relationships and promote collaboration, ensuring that everyone is aligned and working together toward the same goals. This alignment is crucial for driving the organization’s success.
In addition to fostering innovation and autonomy, Martin emphasizes inclusive decision-making, basing choices on the merit of ideas rather than hierarchy. He takes a strengths-based approach, highlighting and developing the unique talents of each individual within the organization. This not only offers growth opportunities for his team but also promotes a culture of recognition and respect.
By focusing on collective achievement, Martin regularly places the spotlight on his team’s successes, which strengthens motivation, team spirit, and productivity. His leadership style creates a positive, harmonious, and productive work environment, enabling B-Next Group SA to thrive in the competitive business landscape.
Uniting High-Tech Precision
B-Next Group SA was founded with the vision of uniting high-tech companies specializing in high-precision technology under one complementary group. Martin’s goal is to introduce a disruptive approach in the industry, with a strong emphasis on eco-responsibility and societal impact. Today, B-Next Group SA is recognized as a leading Swiss industrial group, known for developing cutting-edge technology with micron-level precision, setting new benchmarks in high-precision tools and systems.
The company specializes in the development and production of high-precision tools and machines, offering a comprehensive range of services through its portfolio of integrated companies. These include:
- ENOVEAS SA, which focuses on carbon footprint reduction in manufacturing, has developed automated and autonomous micro-machines and micro-factories that produce complex parts for high-tech industries requiring precision components.
- ICE Automation SA, which develops modular and eco-friendly automation systems that are compact and interchangeable.
- BBN Spindles SA, a provider of service, upgrades, and production of high-precision spindles and machine components.
- Mu-Tools SA, specializing in honing tools, machines, and ultra-precision finishing systems that reach down to the micron level.
- Global Industrie Services, offering maintenance, upgrades, and retrofits for production equipment.
Beyond this, B-Next Group SA functions as a technological think tank, driving continuous innovation in production processes, products, and digitalization, all while maintaining a firm commitment to sustainability and eco-responsibility. Active across a diverse range of industries—including watchmaking, jewelry, aerospace, aeronautics, medtech, robotics, micro-moulds, 3C (Computer, Communication, and Consumer Electronics), and machine tools—B-Next Group SA continues to push the boundaries of high-precision technology.
Automation, Digitalization, and Swiss Excellence in Precision Engineering
B-Next Group SA addresses land utilization and building construction challenges by offering compact, lightweight machines that weigh just 550 kg, eliminating the need for specialized floor load requirements. Martin emphasizes that their solutions make it possible to efficiently repurpose existing warehouse or office spaces, avoiding the need to re-zone agricultural or natural land for industrial purposes. This approach significantly reduces the need for new construction, permitting, or building expansions, leading to lower capital investments, fewer mortgage payments, and a streamlined construction timeline.
The modular and reconfigurable nature of B-Next Group SA’s systems enhances flexibility by allowing easy modifications to fit various production line configurations. This adaptability minimizes waste from outdated equipment, ensures straightforward and cost-effective upgrades, and extends the lifespan of the machinery.
Precision, productivity, and quality control are optimized with high-speed spindles, improving machine dynamics and yielding productivity gains of 30-40%. The integrated hardware and software solutions ensure rigorous quality control, with real-time tolerance correction maintaining high production standards and efficiency.
Energy efficiency is a key focus, as B-Next Group SA’s systems use 10 to 20 times less energy than conventional CNC machines. For example, the ENOVEAS micromachine “Silex” operates under 500 watts, the ICE Automation charger “X-Base” around 100 watts (230V), and the innovative oil and emulsion mist extraction system requires only about 60 watts. This reflects their dedication to sustainability and energy conservation.
Automation and autonomy are also enhanced through features such as part charging, automated quality control, and real-time correction, increasing output despite labor constraints. Digitalization efforts include intelligent machining with self-correction and user-friendly interfaces designed for Gen Z, incorporating large screens and visual elements. Additionally, the systems complement additive manufacturing, optimizing part finishing and driving further efficiencies.
In every aspect, B-Next Group SA exemplifies Swiss quality and innovation, upholding Switzerland’s esteemed reputation for precision engineering and pioneering advancements in high-precision manufacturing. Their commitment to sustainability, efficiency, and cutting-edge technology continues to set new standards in the industry.
The Cornerstones of B-Next Group SA’s Success
According to Martin, B-Next Group SA differentiates itself as a highly creative, dynamic, and innovative industrial group known for its agility and responsiveness to evolving market demands. The company’s ability to swiftly develop cutting-edge technologies stems from a solution-oriented management approach and a team of highly qualified, flexible experts. This adaptability ensures that B-Next remains at the forefront of high-precision technology in a rapidly changing world.
B-Next Group SA also stands out for its commitment to eco-responsibility, offering intelligent, adaptable services and products that meet the growing demand for sustainable solutions. The group takes pride in its diverse international management team, drawing on expertise from a wide range of industries beyond machine tools. This diversity broadens their strategic perspectives, enabling innovative approaches to challenges across sectors.
Supporting the company’s vision is a high-level advisory board composed of globally recognized experts in finance, strategy, sustainability, eco-responsibility, and talent acquisition. This advisory board enhances B-Next’s leadership capabilities, helping the company anticipate market shifts and lead with foresight and innovation. Through this combination of talent and forward-thinking leadership, B-Next Group SA continues to push the boundaries of high-precision technology while emphasizing sustainability and global impact.
Building a Skilled and Entrepreneurial Team
As a founder, Martin faced one of his biggest challenges in assembling a team of skilled individuals who shared an entrepreneurial mindset and could embrace the ambitious goals of the project. He recognized early on that the success of B-Next Group SA would not come from individual effort but from collective teamwork. Fostering collaboration and a sense of shared ownership became essential to driving the company’s growth.
For Martin, the team is his greatest source of motivation. He views entrepreneurship as an adventure best experienced together, valuing the journey and contributions of every member. By maintaining an entrepreneurial mindset, Martin stays ahead of the curve, focusing on developing tomorrow’s technologies while honoring today’s ecological imperatives. The endless possibilities for technological advancement and societal progress continue to fuel his drive, keeping him passionate about innovation and the future of the industry.
Integrating Innovation with Industry Trends
At B-Next Group SA, innovation lies at the heart of the business. Martin’s focus on disruptive and creative solutions within a traditional industry has positioned the company as a pioneer in developing essential technologies. Constantly pushing the boundaries of digitalization and product development, B-Next Group stays at the forefront of innovation. A significant milestone in July 2024 was the awarding of the prestigious SEF.Growth High Potential Label to ENOVEAS by the Swiss Economic Forum, confirming the company’s growth potential and strengthening its market position.
Martin has observed several key trends reshaping the industry, such as land utilization challenges, increasing environmental concerns, and the need to attract younger generations to industrial work. The rise of artificial intelligence is another transformative force, driving advancements in automation and machine intelligence. In response to these trends, B-Next Group SA has developed flexible, modular, and plug-and-play systems that can be easily reconfigured to meet diverse production needs, significantly reducing space requirements compared to traditional systems. The company’s compact solutions address land use concerns, and its micromachines are being integrated with artificial intelligence to enhance their intelligence and autonomy, resulting in smarter, more efficient operations.
This dedication to eco-responsibility, paired with a focus on intelligent and autonomous technology, is central to B-Next Group’s mission, reflecting its commitment to sustainability and cutting-edge innovation.
Open-Door Management Style
At B-Next Group SA, Martin and his team cultivate a positive and inclusive company culture built on trust, mutual respect, and inclusion. They prioritize work flexibility, understanding that a healthy balance between personal and professional life enhances motivation and engagement. United by a shared vision and common purpose, employees are inspired to contribute to a project designed to redefine the future of the industry.
The company’s open-door management style encourages transparent communication and fosters a non-hierarchical environment where ideas flow freely, allowing innovation to flourish. Every team member is empowered to contribute creatively, knowing their input is valued. Martin believes in creating a safe space where mistakes are not only expected but also embraced as valuable learning opportunities.
B-Next Group’s diverse team, comprised of individuals from different industries, countries, and age groups, thrives on mutual learning and collaboration. To enhance team spirit and promote well-being, the company actively supports team-building and social interaction. Programs like “A Break for Yourself” offer monthly sessions focused on relaxation, meditation, and professional wellness support. Additionally, regular after-work gatherings and summer barbecues help build camaraderie and strengthen the sense of community within the organization.
This culture of inclusivity and personal well-being reflects B-Next Group’s commitment to nurturing both the personal and professional growth of its employees, ensuring that they feel valued and supported in their roles.
Vision for B-Next Group SA
Martin’s long-term vision for B-Next Group SA is to establish the company as a global leader in micro-machines, micro-systems, and micro-production factories. Achieving this ambitious goal involves collaborating with top experts in these fields and fostering mutually beneficial partnerships.
B-Next Group SA’s strategy emphasizes a forward-thinking approach, with regular reassessments of their plans and goals at all levels—board, C-level, and team—to ensure continuous growth and long-term success. By maintaining flexibility and adapting to industry trends, the company is committed to staying ahead of the curve in high-precision technologies and eco-responsible innovation.
Taking the Leap
Martin’s advice to aspiring entrepreneurs emphasizes the importance of action and perseverance. He suggests that once you’ve thoroughly developed your idea, the critical step is to take the leap and pursue it. Persistence is key—continuing to move forward through both the highs and lows is essential to success.
Martin highlights the importance of surrounding yourself with the right people, including those who challenge your thinking. Listening to criticism, adjusting when necessary, and always seeking the best ideas will help you grow. Trust in your team, stay humble, and seize opportunities as they come, accepting that not everything will go as planned.
Most importantly, Martin stresses the need to continuously make decisions. Acting quickly, even if imperfectly, allows for faster course corrections, ultimately leading to success.