True leadership begins in the mind. It begins in the quiet moments when a person decides to see possibility instead of limitation. Kazuyoshi Hisano has spent his career helping others reach that moment. His work is rooted in the belief that growth is not a privilege of the few but a natural human potential waiting to be awakened. Through a blend of cognitive science and heart-centered coaching, he helps leaders transform uncertainty into vision and performance into purpose. 

The foundation of his philosophy is simple yet profound: every person has the capacity to grow, and that potential can be unlocked through a clear vision, structured action, and self-awareness. Over the years, Kazuyoshi has become one of Japan’s leading professional coaches, empowering thousands across industries to break through limitations and discover a higher version of themselves. His influence extends beyond traditional coaching. It’s about cultivating high-performance cultures where individuals thrive together toward a shared goal. 

Kazuyoshi’s professional journey reflects a rare combination of global business acumen and deep human insight. Having held numbers of managerial roles in renowned organizations such as Tyco Electronics, Philips, and Bureau Veritas, he witnessed firsthand how leadership decisions ripple through companies. These experiences gave him a nuanced understanding of organizational dynamics, motivation, and the psychology of success. It was here that his passion for people and his belief in their untapped potential began to take center stage. 

That passion has now evolved into a lifelong mission. Over the past three decades, Kazuyoshi has coached thousands of professionals and currently works one-on-one with 25 CEOs, helping them shape not only their organizations but also their own mental frameworks for success. His signature program, “CEO Coaching,” blends leadership science with cognitive psychology to teach executives how to use their brains more effectively. Backed by cognitive science, the method reveals how the human mind functions and how leaders can train it to perform with clarity, balance, and precision. 

At the heart of Kazuyoshi’s work lies a mission that goes beyond leadership performance. He aims to establish high-performing organizational cultures built on the unique strengths of every member. Through his proprietary “Gold Vision Method” and “CEO Coaching”, he brings scientific structure to the human drive for achievement. He is also one of the founders of Cognitive Corporate Coaching™, a program developed in collaboration with cognitive scientist Dr. Hideto Tomabechi, which translates cutting-edge brain science into practical strategies for organizational and personal growth. 

The Global Mind Behind Conoway Inc. 

Kazuyoshi’s journey has been defined by both global exposure and a deep understanding of human potential. Born in Japan but raised across continents, he spent his early years in San Francisco and completed high school at a boarding school in U.K.. This international upbringing shaped his worldview and laid the foundation for the cross-cultural insight that would later become one of his greatest strengths as a leader and coach. 

After earning a degree in Economics from the University of Tokyo and completing his MBA with honors at the University of Tsukuba, majoring in International Business, Kazuyoshi began charting his own path. He started his entrepreneurial journey immediately after graduation, successfully managing two companies simultaneously. His career later took him across leading local and global corporations such as Nippon Cultural Broadcasting Career Partners, Philips (Netherlands), Tyco Electronics (USA), and Bureau Veritas (France) Japan. Across these roles, he honed his skills in new business development, management strategy, marketing, finance, and logistics. 

From Corporate Leadership to Coaching Excellence 

Kazuyoshi’s leadership experience culminated in his role as Managing Director and COO at ProFuture Inc. (formerly HR Pro). In December 2015, he founded Conoway Inc., a management support company that integrates coaching with consulting to help businesses unlock their full potential. As President and Representative Director, he has built Conoway into a trusted name in executive coaching and organizational development. 

Through Conoway, Kazuyoshi has pioneered transformative methodologies that blend science and psychology. He is best known for promoting the Gold Vision Method and CEO Coaching, both of which are rooted in cognitive science. He also founded Cognitive Corporate Coaching™, collaborating closely with cognitive scientist Dr. Hideto Tomabechi to advance the practice. His approach has touched thousands, from CEOs and corporate leaders to office professionals. It empowers them to harness their strengths and drive performance through clarity and purpose. 

A Three-Decade Coaching Journey 

Kazuyoshi’s coaching philosophy has evolved significantly over three decades. When he first began, his method was guided by empathy and a genuine curiosity about others. He simply listened, creating a space for reflection and connection. Those early interactions were powerful in their simplicity, offering friends and colleagues a chance to be heard and supported. 

Over time, he realized that true transformation required more than attentive listening. Today, his coaching style is far more strategic and forward-looking. He asks thought-provoking questions designed to shift perspectives and inspire action. Rather than dwell on what is, he helps people envision what could be. His goal is to expand awareness, enabling clients to see beyond immediate challenges and align their actions with a greater vision. 

The Gold Vision Method 

At the core of Kazuyoshi’s philosophy lies the Gold Vision® Method, a comprehensive framework designed to help individuals and organizations achieve meaningful, lasting success. It operates on three guiding principles and six actionable steps that connect vision with daily execution. 

The Three Axes of Gold Vision  

• Greatness: Challenging oneself to go beyond the current state and reach new heights.
  • Want-to: Pursuing goals driven by genuine desire, not obligation.
  • Many: Maintaining balance across multiple aspects of life, represented by the Balance Wheel. 

The Six Steps to Achievement  

1. Set a Vision or Goal: Define an inspiring, ambitious vision that transcends current limitations.
2. Identify Habitable Actions: Break the vision into small, repeatable behaviors using tools such as the Balance Pyramid.
3. Make It a Habit: Move from relying on willpower to establishing consistent routines.
4. Record and Score Progress: Track actions daily or weekly, reinforcing visualization and self-affirmation.
5. Compare Progress: Evaluate advancement against past performance and goals to generate positive feedforward.
6. Improve and Re-execute: Reflect from a future-oriented perspective and continue refining actions. This is a process he calls Feedforward Action (FFA). 

Creating a Culture of High Performance 

What sets Kazuyoshi apart is his ability to cultivate a high-performance culture within any organization. He believes every person has unique strengths that, when recognized and aligned with the company’s mission, can dramatically elevate collective performance. His blend of coaching, science-based methodology, and business insight allows him to help leaders and teams reach their potential not just in theory, but in measurable, lasting ways. 

Kazuyoshi’s ideas extend beyond the boardroom. He has authored influential works such as “Gold Vision: Making Your Envisioned Future a Reality” (PHP Institute) and “An Unconventional, Simple System for Organizations to Get Results” (co-authored, Kaitakusha). Through his writing and coaching, he continues to shape a generation of leaders who believe that success begins in the mind and manifests through deliberate, consistent action. 

The CEO’s Challenge 

Working with CEOs brings a distinct set of challenges that few other professional coaching experiences can match. Kazuyoshi explains that while most professionals focus on personal or team-based goals, CEOs carry the weight of entire organizations on their shoulders. Every decision they make ripples through the company, influencing employees with diverse motivations and personal aspirations. 

For CEOs, the real test lies in alignment. It is about connecting the organization’s mission, vision, and values with the individual ambitions of its people. Even in well-structured companies, this balance can be fragile. Kazuyoshi believes that great leadership emerges when a CEO learns to bridge that gap, ensuring that collective direction and personal motivation reinforce each other rather than collide. 

In his coaching sessions, he goes beyond standard leadership frameworks. He helps leaders recognize subtle disconnections between what the organization aims to achieve and what drives its people each day. By facilitating this alignment, he empowers CEOs to lead with both strategic clarity and emotional intelligence, turning vision into a shared experience rather than a top-down command. 

Where Technology Meets Humanity in Coaching 

Kazuyoshi approaches technology with both realism and optimism. He views artificial intelligence not as a threat, but as the most important evolution in the world of coaching and corporate training. The shift, he says, will bring both displacement and creation. It will be a rebalancing of what humans and machines do best. 

“Adopting AI is the most important thing for coaching and training. Half of the work may be replaced by AI, but the other half will remain,” he says. “Some new areas will be found, and we will find many new jobs around coaching. If you hope that things won’t change so fast, and if you do nothing, you shall be out of the game soon.” 

For Kazuyoshi, the key lies in pace and posture. Those who adapt quickly will thrive, while those who resist transformation risk becoming obsolete. He envisions a future where AI takes over repetitive tasks, freeing coaches to focus on empathy, creativity, and human connection. These are the aspects of leadership development that technology cannot replicate. 

The Art of Seeing the Bigger Picture 

The art of coaching, in Kazuyoshi’s view, demands a unique kind of thinking. It requires the ability to hold the big picture while navigating intricate details. A great coach must operate at a high level of abstraction, seeing structure and relationships that others may overlook. This ability to zoom out and then refocus allows a coach to guide clients through complex challenges without losing sight of what truly matters. 

“See and think at high levels of abstraction to understand the big picture and select the right approach,” he advises. It’s a mindset that transforms coaching from a conversation into a strategic partnership, where both vision and execution are treated with equal importance. 

Guiding Philosophy 

When asked what advice he would offer to those entering the coaching and leadership training field, Kazuyoshi keeps it both simple and profound: Help someone grow. 

He believes the heart of coaching lies in genuine service. It is about supporting another person’s development while continuing to evolve oneself. Growth, he explains, is reciprocal. As a coach guides someone toward progress, the process inevitably shapes the coach too.

“There are no shortcuts,” he says. “It’s not about quick wins, but about aligning your own development with the responsibility to support another person’s journey.” For Kazuyoshi, fulfillment comes from that shared evolution. It is the joy of growing together in pursuit of excellence.

Making Leadership Universal

Kazuyoshi’s vision stretches beyond corporate boardrooms and developed markets. He dreams of making leadership education and coaching accessible to everyone, especially in regions where resources are scarce. His ambition is to offer knowledge and training for free to those in underserved communities, ensuring that cost never becomes a barrier to personal and professional growth.

This aspiration ties back to his life’s work. It is about spreading the Gold Vision Method and the principle of Feedforward Thinking to a global audience through technology. His focus is clear: scale what works, lower barriers, and reach those who need it most.

Kazuyoshi often reminds his clients that the distance between a goal and its realization is not closed by wishing, but by consistent action. The process he teaches through setting a vision, turning action into habit, tracking progress, and learning forward and creates a rhythm that transforms the distant future into an attainable reality.

Trust, authenticity, and technology are the pillars that support this transformation. Together, they make progress sustainable, and repetition turns aspiration into achievement. For Kazuyoshi, that is the true measure of leadership. It is not how fast one reaches success, but how many others are empowered along the way.