Berry Weiss, CEO of The W Group is a highly successful business leader. Berry’s career in senior care spans nearly two decades, starting at a Brooklyn rehabilitation facility where he acquired invaluable expertise that would later drive his successful entrepreneurial ventures.
In 2007, Berry Weiss and his wife, Raizel Weiss, embarked on a bold venture, where they founded their own home care business with a small team of just 12 employees. Their shared vision of revolutionizing senior care in New York led to remarkable growth. Berry Weiss commitment to innovation and calculated risk-taking further extended to the establishment of The W Group, initially starting with three facilities across the five boroughs of New York City, The W Group has expanded under his leadership to own and manage 30 facilities in New York, providing exceptional care to hundreds of seniors.
The driving force behind Berry’s success is the unwavering motto: ‘Our residents come first.’ This principle shapes every decision at The W Group, ensuring that the well-being, comfort, and dignity of residents are always prioritized. His dedication to delivering personalized care, fostering a sense of community, and creating a supportive environment that feels like home has been instrumental in transforming senior living
Creating Compassionate Communities
The W Group stands as a premier provider of adult home and Assisted Living Programs (ALPs) in New York State, committed to creating safe, compassionate, and nurturing environments for individuals needing support with daily living activities. Nearly a decade ago, Berry Weiss recognized a vital need for supportive communities that emulate the comfort and care of home. These communities provide assistance with essential daily tasks such as dressing, bathing, medication management, and meal preparation.
By addressing this gap, Berry has built a reputation for delivering exceptional care and fostering a sense of community. The W Group enables residents to thrive in a warm and welcoming setting, ensuring they receive the necessary support to live fulfilling lives.
Redefining Assisted Living
Berry Weiss journey into assisted living was inspired by a blend of personal experiences and a deep-seated desire to make a meaningful difference in the lives of seniors. With a background in health care, Berry was acutely aware of the gaps in senior care, especially in assisted living. These experiences highlighted opportunities to enhance the quality of life for seniors by providing personalized support, fostering a sense of community, and promoting dignity and independence.
Starting The W Group was a natural extension of Berry’s passion for senior care and commitment to creating a model that prioritizes resident-centered care, empowers staff to make a positive impact, and builds a supportive environment that feels like home. Berry aimed to redefine the senior care experience, ensuring that each resident receives the care and attention they deserve.
By establishing The W Group, Berry has successfully brought this vision to life, creating communities where residents thrive, staff feel empowered, and the essence of home is ever-present.
Adapting to Change
For Berry, founding The W Group was a dream come true. The W Group was organic, driven by a commitment to excellence and the needs of its residents. The W Group learned from its experiences, adapted to changing regulations and best practices, and invested heavily in staff and facilities. Strategic partnerships, collaborations, and calculated risks helped expand their footprint across New York State.
Establishing and growing The W Group came with its fair share of challenges. Some of the obstacles faced included:
Regulatory Hurdles: Navigating the complex landscape of state and federal regulations, ensuring compliance, and staying up-to-date with changing laws and guidelines was a significant challenge. The W Group had to be meticulous in adhering to these regulations to provide safe and legal care environments.
